Tony Pepers, a Dunedin electrician, has found himself at the intersection of engineering and music, supplying custom guitar pedals to some of the biggest names in the metal scene. His journey from a hobbyist to a successful business owner is a testament to his passion and dedication.
The Unexpected Journey
Pepers, who started building pedals under the name Pepers’ Pedals in 2012, never imagined that his creations would find their way into the hands of bands like Mastodon, Slayer, and the Violent Femmes. What began as a side project slowly evolved into a full-fledged business, especially during the Covid-19 pandemic when musicians worldwide turned to learning new instruments at home.
The Art of Creation
With a background in playing bass in a punk band and a lifelong interest in electronics, Pepers combined his skills to craft unique distortion and fuzz pedals for the punk and metal scenes. His most popular product, the Dirty Tree Boost pedal, has garnered rave reviews, selling over 3200 units and adding a touch of magic to musicians’ tones.
From Dunedin to the World
Despite being based in New Zealand, Pepers’ business operates globally, with 95% of his customers hailing from outside the country. The allure of owning a pedal made in New Zealand has attracted musicians worldwide, appreciating the craftsmanship and niche appeal of his creations.
A Personal Touch
As Pepers reflects on his journey, he sees his pedals as more than just products. They are like his children, each one representing a milestone in his growth as a builder and a businessman. His dream of making a pedal for Dave Grohl and showcasing his creations at Namm in Anaheim next year speaks to his ambition and vision for the future.
In a world where music and technology intersect, Tony Pepers stands out as a shining example of how passion and expertise can come together to create something truly extraordinary. As he continues to push the boundaries of pedal design and innovation, his story serves as an inspiration to aspiring musicians and entrepreneurs alike.